SKU:12058669340
Business Analytics: A Management Approach
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Description
Business Analytics: A Management ApproachMaster the fundamentals of data driven business strategy with Business Analytics: A Management Approach by Richard Vidgen, Sam Kirshner and Felix Tan. This comprehensive guide explores how organizations can leverage business analytics, data science and business intelligence to improve decision making, optimize performance and gain a competitive advantage in today's data rich environment. Designed for business students, managers, analysts and
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