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Lords of Strategy
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Lords of StrategyAuthor: Walter Kiechel ISBN: 9781591397823 Publisher: Harvard Business Review Press Year first published: 01 Apr 2010 Pages: 368 Format: Hardback Imagine, if you can, the world of business without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large scale engineering project
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