SKU:47010733174
Sports and Entertainment Marketing, 5e (eBook)
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Description
Sports and Entertainment Marketing, 5e (eBook)Overview: SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real life businesses, famous athletes, and celebrities. ISBN: 9798214357188
this highly visual
building on the understanding achieved by students in previous undergraduate mechanics courses
Overview: The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE
ISBN: 9781292370057
principles
and human behavior and the need for continuous quality improvement to be effective in a global environment
With over a million copies sold worldwide
Alistair Brandon-Jones
ISBN: 9798214085630
Overview: Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing
drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank
and Scholes is the essential introduction to strategy for managers of today and tomorrow
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